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Red Is The New Green

Reworking how we think about Menstruation

Our Mission

Red is the new Green strives to reduce the social stigma and economic inequality attached to menstruation through sustainable solutions.

We conduct awareness sessions,install sanitary napkin vending machines and educate about safe disposal solutions.

Since its inception, Red is the new Green has impacted the lives of over 100,000 individuals via their unique awareness sessions and installations. Red is the new Green was selected as a finalist for 'Change the scene' an employee run CSR initiative by CRISIL Limited and received initial funding. Red is the new Green also won the 'Start up Challenge' organised by Radio Mirchi Mumbai in 2017 and received city wide recognition.

Red is the new Green has also worked with the Govt of Arunachal Pradesh to train their public health staff in menstrual hygiene management under the Swwach Bharat Mission. They are currently engaging with the Govt  of Jammu and Kashmir to work with key decision makers to formulate and devise a state wide menstrual hygiene management implementation road map.

Our Mission

Our Vision

To have a future where

knowledge about menstruation is freely available, not hidden behind closed doors. Where a period is talked about not in a whisper but a shout. Where sustainable options of managing menstruation are the norm.

Our Founder

Deane De Menezes has over three years of experience working extensively in menstrual hygiene management and women's health - while the subject was still taboo in the mainstream.

She works towards making the world more period friendly by conducting menstrual awareness sessions, installing sanitary napkin vending machines and looking for sustainable menstrual waste management solutions.

Deane has been a key note speaker on menstrual waste management under the Swacch Bharat Initiative held in Patna, Bihar organised by the Ministry of Drinking water and Sanitation.

In 2018, Deane was selected as the youngest recipient from India as a Queen's Young Leader to received an Award from Her Majesty Queen Elizabeth at Buckingham Palace for her work in menstrual hygiene in the country.The Award, whose partners include the Royal Commonwealth Society, Comic Relief and the Queen Elizabeth Diamond Jubilee Trust, included a one year leadership development course designed by the University of Cambridge, Institute of continuing education which Deane completed with top honours. She is currently an Associate Fellow of the Royal Commonwealth Society.

Deane featured in the Forbes Asia 30 under 30 list for 2019 for her work in the menstrual hygiene space in Asia. 

View Deane's TEDx talks here and here.

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